The 3rd Biennale exhibition explored the language and structure of games and play in this era. The exhibitio forcused on game culture that is represented by computer games, which are integrated in the everyday lives of many people; the economic impact of the games industry, and socio-cultural implications of various kinds of existing games, are examined from various angles with the focus of media art in the main exhibition. By examining this current phenomenon, the future implication of the game culture and the media art are also explored.